Advertising

âA no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful well-informed frank and honest. An inspirational eye-opener for all Adland wannabesâ â Gyles Lingwood Course Leader Creative Advertising University of Lincoln UK 'Like the advertising business Tibbs' book is dynamic edgy and challenging. It captures the industry's excitement energy intellect and creativity. The book is an inspiration and should be standard reading for all practitioners students and faculty of advertising marketing and communications'â Pamela Morris Loyola University Chicago USA âTibbsâ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice students will be one step closer to walking through its doorsâ â Helen Powell Senior Lecturer Media and Advertising University of East London UK Advertising does not need another graduate Whether you are an aspiring advertising creative designer account manager PR / publicity consultant or marketing manager Advertising is an engaging source of inspiration for those dark idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www. routledge. com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industryâs most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that an extensive supply of hints and tips to enhance the creative thinking processes take the work you do beyond what you think you are capable of and crucially gain an edge at job interviews. Maybe advertising doesnât need another graduate but then you wonât be just another graduate will you? . Language: English