Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. Time to kick some serious brass Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every time Nutrient-rich & sulfate-free to provide gentle cleansing Certified cruelty-free through Leaping Bunny, certified vegan & certified GMO-free Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & Benzophenone Eva NYC's packaging is now made from 100% recyclable aluminum - just add it to your curbside bin Ingredients Wild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth & silky feel Ultra-violet pigments neutralize & cool down yellow to brassy tones Ginger Root extract has stimulating properties that work to energize & polysaccharides and amino acids that help moisturize Inactive Ingredients: Dicaprylyl Carbonate, Isononyl Isononanoate, Diisostearyl Malate, Synthetic Wax, Polymethylsilsesquioxane, Jojoba Esters, Hydrogenated Castor Oil, Ethylene/Propylene Copolymer, Ethylhexyl Palmitate, Aluminum Starch Octenylsuccinate, Butyrospermum Parkii (Shea) Butter, Stearalkonium Hectorite, Tribehenin, Tocopheryl Acetate, Propylene Carbonate, Sorbitan Isostearate, Parfum (Fragrance), Dimethicone, Tocopherol, Palmitoyl Tripeptide-1, Bht, Citric Acid, [+ / - (May Contain), CI 12085 (Red 36), CI 15850 (Red 6), CI 15850 (Red 7 Lake), CI 15985 (Yellow 6 Lake), CI 17200 (Red 33 Lake), CI 19140 (Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 45380 (Red 22 Lake), CI 45410 (Red 28 Lake), CI 73360 (Red 30 Lake), CI 75470 (Carmine), CI 77163 (Bismuth Oxychloride), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide), Mica], IL92A-X. Suggested Use> To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up. Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC's Tone It Down Blonde Conditioner.